The Art of Business

A lot of us choose  professions such as design, writing, marketing and entrepreneurship because we are creative. We want to use that creativity to express ourselves and somehow help the world. But somewhere along the way in our careers we get distracted with the need for survival or the ambition to win and we lose sight of the big picture. Isn’t it all about creating and helping? How did it become all about moving up the hierarchy, playing it safe, settling the score with a colleague or trying to look good?

I got this article, The Art of Business from Creative Pro sent to me yesterday and I think it is offers some excellent tips on how to bring art back into your life.

I like the way that it focuses on the need to look internally, such as developing a one-year plan, but it also discusses external things such as teaching or using your talents for non-profits. It doesn’t suggest making dramatic moves or  even going to therapy…  it just offers practical advice on how to enrich the creative side of your life.

A Good Project Manager Has Hands, Ears and a Heart

Many managers want to just have eyes, brains and a mouth – they want to examine the problem, recommend a solution and magically transform their vision into reality with no work. Then they want to talk about how successful their project was to anyone who will listen. Maybe we all want that, but the best managers know better. They have hands, ears and a heart. They jump in and work along-side everyone else when necessary, they listen to those around them, and they have passion for the projects that they are working on. I am not saying this theoretically, I am saying this as a practitioner – I have been a project manager for 6 years and managed dozens of creative and technical initiatives for companies large and small.

Hands – Pitch in when Necessary

The worst project managers sit on the sidelines and call only when they need something… last minute. They think that managing is not actually doing, but instead it is only sitting in the stands, watching and critiquing. When things go wrong, they look for someone to blame instead of taking action to solve the problem. I had an American manager like this – he needed to control me but did not really understand what I was doing. As a result, every time we met he made dramatic decisions so none of my traffic acquisition strategies had time to work. Each time they were getting off the ground – he wanted to try something else.  Managers like this tend to make sweeping decisions that cause a lot of work for the people below them since they are unfamiliar with the project or they don’t really care.

Project Management is never hands-free. There is the work of setting up schedules, of adjusting them when necessary and of making sure that you have the right people working on the right things. There is the responsibility of meeting with people regularly (not necessarily round-table or formal, but having the conversation) to make sure everything is on track and nothing unexpected has come up.

Ears – Listen to Those Around You

A good manager listens to the people around them, no matter what level they may be. I worked with a manager who was not very sure of herself when it came to the technical side of her projects. As a result, she saw any question as a challenge to her abilities and stubbornly resisted input. As a result, her projects turned out to be much more rudimentary than if she simply listened to her technical team.

Listening is valuable because it helps you avoid mistakes and get creative input. It is not being ordered around. Let’s face it – the people working on the project have a vested interest in making their own lives as easy as possible so their suggestions could come only from self-interest. Instead of taking orders, it is sitting back like a judge and taking in all of the points of view as a way to gather evidence – then reaching your own conclusion based on a certain criteria.

Heart – Passion for What You Are Doing

First of all, if you have someone who is talented on your team – tell them that they are great at every opportunity. This is especially good for creatives (such as writers or designers) because giving them credit makes them more comfortable to take more creative risks. Don’t fake it when they are not since you don’t want an untalented person to take risks. If you are stuck with them be polite. If you have the freedom to find someone else, do that.

Being genuinely passionate about your projects is a huge motivating force. It makes it more fun for people to work with you and they won’t avoid your calls as much. I have always been a manager with a lot of passion – both with enthusiasm and frustration… until now. Lately I have been less inspired. I have less strategic and creative input into my projects and a lot of the work is simply making local copies of something someone else already implemented. Also I am managed rather closely by my direct report. These are all things that take the heart out of a manager – so if you are working with a project manager temporarily without passion – don’t blame them! Maybe it isn’t their fault. Passion is something difficult to maintain and it has to come from a genuine place. To resolve it, I am focusing my energy on the one project that is exciting, and potentially impactful – and maybe success there will allow me to do the more fulfilling projects that I am interested in.

Technorati Profile

S-P-A – Three Letters Better than B-A-R

Img_05691 My sister and I went to a spa called the Pillar and Post in Niagara-on-the-Lake to celebrate New Years. Normally for this holiday I go out to an overpriced bar, dress in something tight with matching uncomfortable shoes, get drunk then feel like shit the next day. This time we hung out for 24 hours in soft white robes, were massaged by two handsome men and felt replenished and revived the next day.

We have been stressed lately – she works as a school psychologist up in Barrie and has three kids ages 5,7 and 9. I am a Marketing Manager in Toronto with my own worries – such as a break-up from a two-year relationship and a recent job-change. My sister showed up at my place late, and we argued about whether or not we should pick up tea and coffee and we argued about directions. But somehow, we got to the spa on time for our first massage appointment and even got to check in to our rooms first.

We went to the spa past the pool, changed into our clean, white robes and went into a kind of lounge where about ten other people were sitting and sipping tea in their robes as well. They were all lolling around on the comfortable pillow-filled couches as if it was their own bedrooms. It was a bit disconcerting to know that they were all naked under the robes (especially since seeing some of them naked would not be a pretty sight) but we tried not to think of it.

My masseuse was a handsome, red-haired ex-welder. Being "good with his hands" he preferred to use his skill on the human body rather than on metal parts. I tugged on my robe and said fleetingly "okay – I guess I will take this off then" with a laugh and he said "it’s not like that!" in a bit of a panicked way. He walked out the door and instructed me to take off the robe and cover myself with a blanket. I’ve never had a massage like that before – but I felt so wonderful after that it was difficult for me to walk. My friend says that having a massage therapeutic, and is as healthy as eating a piece of broccoli (and much more pleasurable).

Afterwards, my sister and I went to the room and caught up on each other’s lives for a few hours until our manicures. I’ve never had a manicure before in my life since it seemed like a high-maintenance-woman thing to do – but hey – we were in the spa so why not try. The two manicurists seemed like best friends, and my sister and I are as well. All four of us talked, shared crazy stories from our lives laughed a lot and voila… an hour and a half later my sister and I had gorgeous French-Manicured nails .

For dinner we got room-service so we could continue being in our robes, ate it by the fireplace in our room and ordered a movie. By 10:00 pm I looked over at my sister and she was sleeping with her glasses clutched in her hand. The next morning she said that she had never fallen asleep in a movie before – so she was just that incredibly relaxed! Neither of us really cares about the midnight-counting down thing – so we were fine with both being asleep at midnight.

The next day we went to the outdoor hot springs and I did some laps in the pool until it was time to go. We both had small scratches on our French Manicures by the time we left – but who wants perfection. We were relaxed, happy and ready to take on all of the stress that was surely soon coming back at us upon our return home. That night I went to The Drake with a friend and saw all of the hung-over New Years day people scuttling around with their heads turned down denoting that they feel like shit – I remember so many of those for me. Right now it feels much better to de-stress and strengthen instead.

Changing The Present

ChangingThePresent
I found this great site called Changing the Present. It aggregates different charities allowing you to buy little increments of things to support charities. Here is the gist:

For just a few dollars, you can protect an acre of the rain forest or fund an hour of a cancer researcher’s time. You can provide a child with a first book, an AIDS patient with life-saving drugs or a hungry family with a nourishing meal. Take a look. You’ll find something for virtually any cause.

The categories include: Animal Welfare, Homelessness, Global Health etc. Under the "Peace" heading, I found that for $50 that I could buy three soccer balls for children in Liberia, Sudan and Columbia. The thinking is that the recreational activity would create normalcy in some of the most difficult environments in the world.

The idea of the site is to give people a chance to give more fulfilling presents (you can get a custom-made card made to go with your gift). The site owners are trying to tap into the $250 billion market that Americans spend on buying presents each year for one another. They even have a "Hall of Shame" where people post their worst gifts ever – such as a whoopee cushion that seems ridiculous in comparison to clearing 10 square kilometers of a minefield for only $30. People feel empowered when they know exactly what they are giving instead of just trusting that their charitable gift will be directed to the right place. Hence the soccer balls.

I think this is a great idea – but as a web site marketer I can’t help but think of tweaks… Based on my experience, people like to give locally, so maybe if they made the gifts searchable by location it would be more effective? Also, they could make the gifts searchable by keyword – tapping into that common behavior on the Internet – they could use the feedback from the search reports to create more interesting indexes as well. Finally, wouldn’t it be great if there was a feedback loop similar to when you sponsor a child through World Vision? I think it would be fulfilling to see your gift in action, or the results of the donation. 

I am glad for this site, and others like it for finding new, creative outlets for people to give to charity. I just wish that I found it before Christmas or else I wouldn’t have bought all of those whoopee cushions!

Assigning Meaning to 11:59:59 Tonight

New_years_balloon_1 We have all been there. It is New Years Eve at a party or club and everyone is counting down in those loud drunk voices. The anticipation builds and kissing partners draw tighter together as we get closer and closer to "one". Then someone calls out "no – it’s the wrong time". The person’s watch that we were counting down to is not the exact time – so we start the countdown again a few minutes later. But wait a second… we were ready to celebrate two minutes ago – but now you are telling us that it is not the exciting minute yet? It makes me think that this whole New Years thing is not what it purports to be – it is a sham.

There are a number of people in my life, both friends and family, who are quite happy to kiss 2006 goodbye. New Years will be like cleaning the slate and preparing for something fresh, different, and hopefully better. For them, 2006 has played out like a season of Desperate Housewives: deaths, marriage issues, career problems etc. One friend is burning his day timer from 2006. Another friend and I are going to a spa tonight, to relax away the worries of the year with a massage and a manicure. Then there are the resolutions… to lose weight, to get in shape, to start a book and to go in a new career direction..,..

But – these numbered celebrations don’t really make sense. Why does it matter that we are no longer typing a "6" after the "200" and when we float over our computer calendars on our toolbar it says "2007"? Why are we so excited about it? We could declare New Years at any midnight of the year that if we wanted – and clear the slate for something new. Instead of waiting for the "New Year’s Number" to come up, we could do it after actual events in our lives, happy ones and sad ones, and declare a personal New Years to start fresh. In fact, we don’t even have to wait until midnight… we could create a personal New Years every hour or minute or even every second.

Yes, I know… there is some momentum created around millions of people celebrating the New Year at the same time. Even then, it is all in our respective time zones anyway. I guess the momentum for me is only in the EST including fellow Torontonians, New Yorkers, Miami residents. By the time we get the momentum from the San Franciscans and Vancouverites – we have already gone home and the hangovers have begun – sorry guys. Like in the elections, we have lost interest by the time the West Coast is ready to contribute.

The idea is that all of these number celebrations are arbitrary – including birthdays. We assign certain meaning to certain ages, but what does it matter? We are only celebrating those years in the calendar that is generally accepted in our culture anyway. We are also attributing roles and responsibilities for those ages based on our personal scripts.

So happy December 31, 11:59:59… if that matters to you. If not – I hope you have many great personal New Years in 2007.

The Roving Admin Assistant

Img_05571 I met the roving Admin Assistant while recruiting entrepreneurial writers for my main contract. She worked for years for various major corporations and NGOs and was laid off or restructured out of every job she had. My Mum, who is an amazing administrator, was one of the first ones laid off years ago when the technology company she worked for for 8 years went bust… so I understand from personal experience that someone very competent can be let go.

Instead of taking the passive approach, the entrepreneur started up shop as an outsourced admin assistant for small companies. She leverages technology to take care of the administrative needs on an ad-hoc basis for her clients, allowing them to free up their time for their business. She has a network of different administrators who take on specialized jobs such as Legal and Shorthand (yes, people still record meetings in this way).

The idea of a nomadic network of Admin Assistants is appealing to me. Everyone in her network was laid off, downsized or fed-up with their bosses. Instead of getting disheartened, they got to use their skills while working for themselves.

Another one of my writers is a Roving VP of Marketing, where people engage her to guide junior staff through marketing projects or they outsource the whole function to her. She is a veteran of the ad industry who never wants employees again – instead she has a network of creative professionals who she engages on an ad-hoc basis.

It is like people in the film industry who come together for contracts, then they break apart until the next project begins. This is a different approach from the idea of steady employment with one company. As a Marketing Manager, I find that most of my jobs involve a number of different vendors who we engage for the project to work together for a few months, then they break apart. My friend does telephone sales this way for a company that sells the services of a virtual network of consultants.

So – perhaps we are witnessing the end of a the traditional company as we know it. Instead of representing one company, professionals will all be part of various networks using our skills – allowing us the flexibility to take time off or to work more during time that we want to make more money.

During my MBA, we had an older professor who was pretty much cruising to the end of his tenure. Many of his cases were hopelessly out of date. One of them was about finding more efficiencies in a factory… I could see the eyes rolling. Now everything is just outsourced abroad to find the cheapest factors of production. Only one person in my class that I can think of was involved in production of any kind – which is a major shift from 10-years ago when my professor first started teaching this dusty case. We all discussed it, but with much less gusto than our normal debates. I wonder if some day in the future, the thought of a centralized organization will seem just as dated.

Volunteering in Toronto 2006

I was inspired to volunteer after going to the Framework Foundation  event where one of my classmates from  my MBA class was a Director. The idea? The organizers auctioned off beautiful modern art with a twist – instead of bidding money we bid volunteer hours. I could not commit to a regularly scheduled time (I am already over-committed with my business, dating and social life) so I decided to find events during less busy times that I could dedicate a block of time to instead of worrying about a regular weekly commitment. I could not believe how varied the experiences were… I have ordered them from most fulfilling to least. 

Santa Clause Parade for Sick Kids

How Discovered: Found out about this while cruising the Sick Kids Foundation Website.
What it was: Job was selling Sick Kids pendants, hats and DVDs to people attending the Santa Clause parade in downtown Toronto.
With whom: Volunteered with my friend Sylvia who is an incredible sales person.
Experience: In just two hours we raised over $600, far more than any other of the volunteers. It felt great because we could have slept in and done nothing but instead we used our sales and marketing expertise to help raise money to help sick children. The event was well-organized and the organizers sent a nice card at the end.
Do it Again?:  Definitely!

International Festival of Authors at Harbourfront

How Discovered: My friend heard about it on the radio.
What it Was: Selling books at the International Festival of Authors.
With Whom: I did this one on my own.
Experience: Since I was on my own, I got to know the other volunteers and we shared our love of reading between book-buying crowds. It felt good to support the authors and to meet people who are passionate about reading – but I wasn’t helping the world as directly as I was when I was raising money for sick children. The organizers seemed a bit stressed and there was a lack of information-flow, which resulted in some egg on our faces, but in general it was pretty smooth. As a bonus I got to meet Harper’s editor Lewis Lapham.
Do it Again?: Probably.

Nuit Blanche for the French Consulate 

How Discovered: Found it through an ad in Craig’s List.
What it Was: Greeting people who sponsored the event at the Mars center and giving people information.
With Whom: My friend Nadia who has family from France.
Experience: From the beginning, the night did not feel right. My friend and I got some great shirts from Lacoste since they wanted us to work at the door (this honor was bestowed partly because we are fashionable and partly because we speak French.) We did not know the price we would pay for those shirts – we were not allowed to move away from the door for one minute, or else the Lacoste sponsors would get aggravated. Also, the organizers did not trust us with the money or the giveaways, so each of us always had to be with these awful, socially-inept women who treated us as if we were janitors. Although I thought the event was supporting art, my function was so sponsor-driven, it felt much more like work than like play. Plus we were not treated with respect. The only redeeming thing about the night is that I got the shirt and I got to stand next to Mayor David Miller.
Do it Again?: Never! Not if they paid me!

My 6 Best Books from 2006 – Speed Reviews

I am an avid reader. In fact, I have read almost 50 books this year. But life is short and workdays are long so I have to be choosy about what to include in my diet of books and I like to read widely with a balanced diet of different genres.

Here is a list of best books with their categories that I read this year. The synopses of the books are available through the links, so I have simply added my subjective opinions in the form of pros and cons. I hope that you will enjoy these to add to your balanced diet in 2007.

The Long Tail
Author: Chris Anderson
Category: Business 
Pro: Helped me see niche markets everywhere and reinvigorated my enthusiasm for our modern, connected world 
Con: It got repetitive at times and the idea is too new to have much credible economic research behind it 

Getting to Yes
Author: Roger Fisher, William L. Ury, Bruce Patton
Category: How To
Pro: Made me argue against the truth behind my opponent’s argument, instead of simply fighting over their official position 
Con: There is not much wrong with this book – it delivered what it promised 

Shambhala: Sacred Path of the Warrior
Author: Chogyam Trungpa
Category: Spirituality
Pro: Rinpoche a Tibetan who went to Oxford University – he has huge credibility and has a sense of humor as well 
Con: The title and cover art make it look like it is a cult handbook and the prose is sometimes awkwardly written 

Female Chauvinist Pigs
Author: Ariel Levy 
Category: Women’s Studies
Pro: A very interesting take on women in a cultural phenomena written in a very palatable form
Con: It takes some things that are not important too seriously does not lie on a solid foundation of research 

Self Esteem
Author: Matthew McKay, Patrick Fanning   
Category: Personal Development 
Pro: The exercises are straightforward and it helped me work through some personal blocks in a painless way   
Con: It has a chapter on hypnotism which seems out of place

Hey Nostradamus!
Author: Douglas Coupland
Category: Fiction
Pro: Very creative, thoughtful and full of surprises
Con: Sometimes the light treatment of such a serious subject made me feel uneasy

Thousands of Corporate Secrets Revealed Daily?

Img_05531 There are over 100,000 blogs created every day according to Technocrati. Wow… that is a lot of new voices instantly communicating to the world – one thing they could be communicating is corporate secrets. A consultancy called "The Attention Company" discussed what that means from a business perspective in their presentation Out There.

In their survey, 8% of people thought it was appropriate to share trade secrets through a blog and 39% thought it was appropriate to share opinions about the performance of the company. It is obvious that this information could affect both competitive positioning and share price.

Blogs are a modern-day medium for secrets – bringing the water-cooler gossip to the world, instantly. The internet allows people to share their stories openly, without the permission of an authority. The conservative PR department, which in my experience sits right next to the legal department, no longer controls the way that employees represent the company to the world.

According to The Attention Company, people who are “Out There”, meaning those who consider it okay to criticize their organization online, have very unique opinions about competition and their organizational lives. They think that knowledge resides at the bottom of the organization, endorse transparency and are not trusting of those that keep secrets.

These people sound a lot like the traditional non-conformists who want to have a voice and don’t want to be tied down by rules. We have all heard stories of employees who were fired for having a blog but with 100,000 being created a day, it seems impossible to keep the “out there” people at bay. Like any “vice squad” trying to rid an area of crime knows, once you bust one criminal, another appears to pick up where he left off.  The presentation concludes that companies should accept the new reality and use the “Out There” people to drive internal innovation and communication. In other words, you are being watched so you better behave!

Outside the business realm, what does it mean to have no more secrets?  We all have family or personal secrets that could get us in trouble. This makes me think of the Girl with a One Track Mind. A British woman, who once worked on the set of Harry Potter, published her sex life online to later have her identity revealed by mistake. Her blog discussed having multiple partners with intimate details.

Because of the social stigma associated with women enjoying the sexuality, she was afraid that she would be treated like an outcast. But she wasn’t – in fact many of her friends and family members supported her. So, it is possible that revealed secrets about who you really are can lead to greater acceptance and more connection with the people that you care about. It will be interesting to see how a world with fewer secrets will look. But as an “Out There” person myself who “doesn’t trust those who keep secrets”, I am looking forward to it.

Skip the Middle Man this Christmas – Love Direct

Img_05441 Christmas, as we know, is a religious holiday to celebrate the birth of Jesus Christ. But, most people I know who celebrate Christmas are not doing it for the religious meaning. Instead they have their own reasons… they want to use it as a chance to spend time with their loved ones and enjoy the spirit of giving in the air.

The malls are a-buzz with the Christmas spirit. Wal Mart is now open 24 hours and I heard that even at 7:00 am the lines are crazy (at the Barrie, Ontario location at least). If Christmas is all about love and togetherness, why are presents front and center? Why do we have to express love through an object? It makes a lot of sense for the kids, since they cannot buy their own presents… but for most of us adults, if we really want something we will just go out and buy it. It is nice for people to give gifts, but instead of waiting in long lines for mass-produced gifts-to-be, why can’t we spend our time and energy with the people that we love expressing it?

If you think about it, expressing love through an object is not that efficient. Imagine that you buy your boyfriend a cell phone. You put love into thinking about the present. Then you put love into the time it takes to buy the present and the money it took to buy it. Then you wrap it with care. When he opens it on Christmas morning, what happens if he doesn’t want it or like it? All of your love that you put into the gift was for nothing.

My advice for the holidays is to "love direct" and spend time connecting directly with the people you love instead of connecting through an object. That way you can skip the "middle man" and feel the tenderness that is part of the season.

Does this advice sound unrealistic to you? If yes, you can conclude that Christmas is NOT only about family and the spirit. It IS about the presents – for the adults as well! So, have a merry Christmas, and reflect on the "true" meaning as you work through your pile of presents.