Beauty and the Beast – He’s the Ugly One on the Right
I was looking at my niece’s amazing coloring the other week, saying the genuine oohs and ahhs about her impressive work and remembering how much I used to love the subject matter she was coloring. Beauty and the Beast was always an inspirational story for me (so much so, that the story inspired my adult dating patterns… just kidding… kind of). I liked it because it was a story of compassion and non-conformity. The main female character, Belle, could see beyond the beast’s physical appearance, and love the inside of him.
Now I look at this story, and other similar ones (such as Cyrano de Bergerac) with more doubt. Why is it always the woman who has to see beyond the man’s ugliness, yet she is still pretty? Why is there never a story of a female "beast" attracting the gaze of a handsome man, who sees beyond her physical appearance and loves her from the inside? It is a message we never see – and it is another example of the double-standard between men and women.
Actress Geena Davis, has started a movement called See Jane, which has a mandate to reduce the gender stereotyping in media made for children 11 and under. Geena says:
"By making it common for our youngest children to see everywhere a balance of active and complex male and female characters, girls and boys will grow up to empathize with and care more about each others’ stories."
You can see her making an interesting and funny speech about it at the National Conference for Media Reform: here (unfortunately the sound quality isn’t the greatest). In the speech, she outlines some key stats found in a report See Jane called Where the Girls Aren’t.
The methodology:
Where the Girls Aren’t is the first of several research briefs drawn from most in-depth content analysis of popular G-rated movies ever conducted. Led by Dr. Stacy L. Smith, researchers from the Annenberg School for Communication (ASC) at the University of Southern California (USC) studied the 101 top-grossing G-rated films released from 1990 through 2004. The research analyzed a total of 4,249 speaking characters in the movies, which included both animated and live-action films.
Key findings show that:
• In the 101 studied films, there are three male characters for every one female character.
• Fewer than one out of three (28 percent) of the speaking characters both real and animated) are female.
• Fewer than one in five (17 percent) of the characters in crowd scenes are female.
• More than four out of five (83 percent) of the films’ narrators are male.
During the time period of the study (1990-2004), there was no gradual increase in female characters featured. Imagine the impression this leaves with young girls watching this? Davis has been speaking to different content producers regarding making changes (ie. moving towards a more 50/50 representation), and their reaction is surprise. They didn’t intentionally produce such imbalanced message, it just somehow happened. Thanks Geena, for making a difference in young girls lives
. When we start seeing a male beauty and a female beast, even better.







