In a December Wall Street Journal piece, Journalist Joseph Rago takes a pot shot at bloggers, saying that everything we do is simply a derivative of what the mainstream media does:
The blogs are not as significant as their self-endeared curators would like to think. Journalism requires journalists, who are at least fitfully confronting the digital age. The bloggers, for their part, produce minimal reportage. Instead, they ride along with the MSM like remora fish on the bellies of sharks, picking at the scraps.
I understand what he is saying. Yet, in order to get traffic and interest in their sites, most bloggers know that writing on current events, rather than individual events is most effective. In my experience, the more I talk about current events, famous people or books, the more I get Googled and the more subscribers I get.
You can see here for example, that Chris Brogen from Lifehack says that the best way to rank well is to be connected to other sites. You can also see here, a complaint that some bloggers set conversations, and others write based on those topics. I suspect that this has something to do with promoting blogs through linkbacks to and comments on other blogs. So, perhaps in order to survive in the early days and get our words read, like the remora fish bloggers have to grab onto those sharks – whether we want to or not.