I was out in the Annex the other night with my friend, and we were watching a guy balancing rocks on each other in ways that seemed to defy gravity. For example, there would be a triangular-shaped rock with a very acute angle facing down on a round rock. How is it possible? Or, there would be a concrete block balancing on a corner. Wow. I saw my friend putting money into his bucket and I said "pretty impressive hey?" and she said "yeah, I really appreciate his muscles and his hotness"
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I asked him how he did it and he said: "I just wait until my mind stops thinking and then the rocks just go into the right place."
I said that that was a lot like the book I was reading, The Power of Now by Ekhart Tolle, which he knew very well. The book is about having an intense focus on the present, and not getting carried away with the past, present or distracting thoughts that take you out of the moment.
The book has some very interesting views on happiness and unhappiness that I wanted to share. Tolle says that happiness and unhappiness cannot be separated. He says:
This is not being negative. It is simply recognizing the nature of things, so that you don’t pursue an illusion for the rest of your life. Nor is it saying that you should no longer appreciate pleasant or beautiful things or conditions. But to seek something through them that they cannot give – an identity, a sense of permanency and fulfillment – is a recipe for frustration and suffering. The whole advertising industry and consumer society would collapse if people became enlightened and no longer sought to find their identity through things. Nothing out there will ever satisfy you except temporarily and superficially, but you may need to experience many disillusionments before you realize that truth.
So, the point of advertising is to create a need then to position your product as a solution to the need. It is to find the pain-point and to show your product as the resolution to that pain. What the heck would the advertising industry do if everyone was enlightened and looked inward instead of outward to resolve their difficulties? Lucky for Ekhart Tolle and his publishers, I was still not enlightened a few weeks ago… so I bought his book
. So, apparently, did the guy balancing rocks in the Annex.