Stefanie Sigurdson

Branding Alert!

IlacWhen selecting an acronym, it is wise to think about what it sounds like when pronounced. This ILAC for a language school in Toronto for example. The pronunciation is terrible. "I lack" the English skills to communicate.

I don’t know anything else about the school, other than the fact that their brand is not helping them! If their target market was anything else other than non-English speakers, I don’t think they would have been so successful.

2008
05/10
POSTED BY
Stefanie
CATEGORY
Marketing
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I’m On the Run from the Killer B’s

B for Belief. B for Belonging. The B's that lead to most of the killing in the world. If you don't Belong among us, then you're our inferior, our enemy, or both. And you can't Belong among us if you don't Believe what we Believe. Maybe not even then, but it certainly helps. Our religion, our party, our tribe, our town, our school, our race. Believe. Belong. Behave. Or Be Damned.

Tom Robbins

43 Things