But seriously, though I know about Mike Veseth’s ‘Globaloney,’ have not read it yet.
But here are two books to read, which offer a counterperspective to Friedman’s “The World is Flat.”

First is, the Harvard Professor, Pankaj Ghemawat’s latest book, “Redefining Global Strategy”. I read an article of his published in the journal, “Foreign Policy”, where he argues that the world is, at best, only semi-globalized. His argument being that Cultural, Administrative, Geographic and Economic aspects of a nation come in the way of total globalization from taking place and cites examples of the same.

The second book, is by Aronica and Ramdoo, “The World is Flat? A Critical Analysis of Thomas Friedman’s New York Times Bestseller.” It is a small, interesting book, as compared to the 600 page tome by Friedman. And aimed at the common man and students alike.
You may want to see http://www.mkpress.com/flat
and watch http://www.mkpress.com/flatoverview.html
for an interesting counterperspective on Friedman’s
“The World is Flat”.

Also a really interesting 6 min wake-up call: Shift Happens! http://www.mkpress.com/ShiftExtreme.html

There is also a companion book listed: Extreme Competition: Innovation and the Great 21st Century Business Reformation
http://www.mkpress.com/extreme
http://www.mkpress.com/Extreme11minWMV.html