Stefanie Sigurdson

Whoa! Entrepreneurship!

I would like to apologize for my lack of blogging lately. I have been building a business which is time-consuming on many levels. My approach to my new business is to first get a feel for the market, then create a business plan. So – the time for the plan is now – which is a daunting task.

The craving is to continue without structure and keep on finding whichever kind of business I want like a stream of consciousness – but structure is what makes the business tangible. When you think about it, a business is a figment of the imagination… a creative act. I know that the business culture tries to make it solid and stable seeming… but I think that is just a shared illusion enacted to attract investors. A business, unlike a work of art or writing doesn’t take a single form. You can’t quantify it into your product, your store or yourself. It is more than all of these things. Which is one reason why businesses are so hard to value.

So – the plan is the way to give the business shape. And – of course, choosing not to have a shape also creates something… a business shaped by random forces instead of by the hand of a designer. So – in the coming weeks, more blogging… more planning… and hopefully more sleeping :) .

  1. So, what’s the business???

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