Human Locator
Just found this new technology that allows people to interact with advertising called Human Locator from a company called Freeset. The system does two things. First, it allows people to interact with advertising – such as making waves ripple as they walk by for example. Second, it provides the advertisers with measurable viewer data.
Human Locator brings the interactivity of the Internet to real-world environments.
They say. Scary.
One answer on their FAQ that was relieving:
7. Can it differentiate men from women?
No. There are privacy concerns with that type of tracking and consumer privacy has always been important to us at Freeset.

No comments yet.