Stefanie Sigurdson

Human Locator

Picture_2Just found this new technology that allows people to interact with advertising called Human Locator from a company called Freeset. The system does two things. First, it allows people to interact with advertising – such as making waves ripple as they walk by for example. Second, it provides the advertisers with measurable viewer data.

Human Locator brings the interactivity of the Internet to real-world environments.

They say. Scary.

One answer on their FAQ that was relieving:

7. Can it differentiate men from  women?
      No. There are privacy concerns with that type of tracking and consumer privacy has always been important to us at Freeset.

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