Archive for September, 2007

Behind Every Great Man is a Great Woman – Another Expression that Needs a Rewrite

I was at the Indigo bookstore at the Manulife Center the other night watching an interview Heather Reisman, CEO of Chapters/Indigo interview Gerald Schwartz, Chairman and CEO of Onex Corporation. The talk was about entrepreneuralism, and I found both of them very inspiring. Heather talked about how life is long, so even if you can’t "have it all" right now, you can have it all in your lifetime – citing that she started her company, Indigo, when she was 48.

Gerry was a realist – admitting that he worried about the risks that took and about the mistakes that he made. He also mentioned that when assessing a risk, he spent much more of his time weighing the potential pitfalls in the risk, rather than the potential upside, which I found to be very good advice for an entrepreneur.

Perhaps since Heather and Gerry are married, a questioner at the end of the interview said something to the effect that "behind every great man is a great woman", to which Gerry replied:

I don’t think that is true. Some entrepreneurs are single. Some are homosexual. Some are women themselves. But, I will tell you about how great it is to have a partner.

I thought this was a wonderful response, because Gerry as an older, straight man could have taken the traditional route and waxed poetic about his wife and her supporting role in his life. Although his statement did not reflect the reality and questioning the fairness that a woman is ‘behind’ a man, I thought that his answer was a great step in the right direction.

1 Dangerous Thing about Labels

One thing I advise to my clients in my web marketing practice is that labels are important. The right name on a newsletter can increase open-rate by 300%, and the right name on a link can increase clicks and even conversions significantly. There are all kinds of tricks of the trade – using numbers helps for example, as do brand names and action words.

Labels are on an HTML page what a book cover is to a book. Or… a the face, hair, curves and abs on a person. But, most of us have figured out that you can’t judge a book by it’s cover, or a person by their outside (especially with the unrealistic impressions brought to us by plastic surgery ;) ).

In Al Gore’s The Assault on Reason  he discusses that the public is becoming increasingly ignorant, and relying on shallow things such as labels instead of a deep and reasoned understanding of the issues involved:

Bush would not be able credibly to label a bill that increases air pollution "the clear skies initiative" – or call a bill that increases clear-cutting of national forests "the healthy forests initiative" – unless he was confident that the public was never going to know what these bills actually did.

I found it astonishing that the pattern people exhibit while web surfing and channel changing has leaked into political life.

Maybe the issues are getting more complex, or maybe people are tuning out of current affairs… but I think that the responsibility of elucidating issues to the public lies at the feet of the media. Are they up for it? With the labels that so many people have for the media today (uncurious and order-takers from the major news agencies for example) – maybe not.

From page 79 of this edition.

Recovering from Embarrassment

I was recently in a very embarrassing situation which totally threw me off. I couldn’t help replaying and replaying the incident in my mind – it was the worst! Embarrassment is one of the most difficult emotions to overcome – when I get embarrassed it sticks all over me like some disgusting ooze… and the only thing that cures it is time. Sometimes lots of time.

I remember one of my very well-spoken and confident friends from University saying that sometimes a wave of embarrassment would pass over him after while driving, and he would hold onto the steering wheel so tight until his knuckles turned while and it passed. I couldn’t believe even HE could be embarrassed – since he was so cavalier about things… but it seems like everyone has an area of their lives where embarrassment strikes.

To help cure me of my situation, I turned to the Internet… and found that admitting that you are embarrassed is one of the best ways to diffuse the situation for everyone. In: Caught With Your Pants Down? The Psychology of Embarrassment it says:

And, if there’s any doubt that 99.9% of embarrassment is in your own mind, consider the example of British actor Richard Harris who sang the role of King Arthur in Camelot twice a day for seven months. One evening, Harris forgot the words to a song. He stopped in mid-stride, halted the orchestra and went to the edge of the stage where he said in his lilting British accent: "Four hundred and twenty eight performances, and I have forgotten the lyrics! Would you believe it?"

Because people feel sympathetic towards others caught in the throes of embarrassment, Harris received a standing ovation. Somebody then cued him on the words, the orchestra started again and he finished the musical in high style and grace.

"Research shows that people who are embarrassed, and simply admit to it and then stalwartly carry on, are tremendously well liked," Dr. Gross says. It seems to make them more human. "When you admit to embarrassment, you show the incident is not shameful. Nor does it show any defect in your character. "It only shows the embarrassing incident was nothing more than a brief lapse," he says.

Wow – so I guess I will stop being so embarrassed about being embarrassed.

Dear Lenovo: You Suck!

For 9/10 years of my life in the corporate world, I got a company-issued IBM Thinkpad. I grew to like their simple design, their reliability and their sturdiness. So, when I started out as a contractor last year and had to purchase my own computer, I immediately thought of an IBM Thinkpad. At the time, Lenovo had already started the manufacturing of them, but my model still said Thinkpad on it, since they had not yet switched over the brand.

So – after about four weeks of waiting, last September I had a brand spanking new computer. The first thing that surprised me was the large size of it. I had gotten the middle of the line model, but I didn’t expect it to be so… well… huge. My colleagues laughed at me when I told them it was a new computer because it looked so clunky. The feel of it also felt less sturdy and more flimsy. On top of it being an eye-sore, it lacked touch. Opening it and carrying it was not a pleasure.

But, functionality-wise, it worked well.  I could get my work done and the battery lasted a long time so all of the problems seemed more cosmetic than anything else. Not that that can be completely ignored because design is being found more and more to raise the consumer’s willingness to pay – explaining my MacBook purchase earlier this year, which I am very happy with.

Anyway, about a month ago, my left mouse button on my Thinkpad stopped working. I used an external mouse for a while but it was annoying because the left mouse was broken in a way that if you floated over anything long enough, it would become selected, which, as you can imagine, killed productivity. So – 10 years or so of never having a broken IBM, (other than an exceptional time when a lunatic intentionally smashed it), now suddenly, my clunky 1-year-old machine, is totally broken. From me left-clicking too much.

I brought the machine to my hardware guy down the street, who could not fix it – I will have to send it back to the manufacturer. We got to reminiscing about how great Thinkpads used to be. He said that years ago he had an old Thinkpad that came in, that had been smashed to bits, but it was still working! He said it looked like Terminator 2, totally destroyed but still going. Well, the next generation sure does not act like Terminator 2, or even Terminator 1. It is more like cheap plastic crap from Walmart.

For Those Who Like Positive Affirmations – bmindful

I did a Google search last night on Positive Affirmations because I didn’t really know what they were… and I found a social marketing site all about them. Geez – social marketing is everywhere! The site has some pretty good features: including the ability to create an RSS with your affirmations. Here is the link:

bmindful

TV and Trying to Escape Paris Hilton

I am likely the only Marketer in Canada with no cable. I canceled my cable five years ago after being convinced by my entertaining American boyfriend at the time to do so. From then on… and now I get my entertainment from books, music, the internet, other creative hobbies… because of this – I am constantly teased and taunted by my friends because I have no idea what is going on in pop culture… yet somehow, I still can’t avoid knowing what is going on in the life of Paris Hilton.

I try my best to avoid it – I never seek her out on the internet – and obviously don’t buy any of those celebrity magazines. But, regardless, I know that she was recently in Toronto, that she was in jail then got out, that she had a CD that flopped etc. etc. She is everywhere! I am not alone in resenting her celebrity. It is not as if she has a talent like some of the other celebrity obsessions like Michael Jackson or Angelina Jolie have. Or like the sports celebrities, where they have qualities in them of skill and determination that you can truly admire. She is famous for being famous – that’s it. That is what I find so annoying about things that are covered in popular media now – it is a lot of noise about nothing. With all of this celebrity worship, it is as if the whole world has turned into a boy-band loving teenage girl. It is bizarre.

I read Al Gore saying the other day that the average American watches four hours and 28 minutes a day of television, that is 90 minutes more than the global average. The average Canadian watches about three hours a day according to statistics Canada. And – I know there are still some quality shows out there… but something tells me that there is also lots and lots of Paris Hilton.

The Failure to Act in Well Meaning People

I just finished the excellent book A Race Against Time by Stephen Lewis. Lewis was an envoy for the UN for HIV/AIDS in Africa and became an outspoken advocate for reform of the UN in light of the pandemic.

One thing he was particularly focused on was the UN’s failure to act in the face of AIDS. Instead, they studied and talked:

I make this point because all of us, myself included, who moved too slowly in the face of the viral contagion, who fiddled while Africa burned, who have spent days upon days in incestuous discussions, meetings, conferences, seminars, roundtables, with their reports, proceedings, documents, monographs, statistical compilations ad nauseam, all repeating what has been said before, all pretending to transform the obvious into revelation, all of us spending huge amounts of money on travel and accommodation, money that could have been used to save lives… all of us have a lot to atone for. And there’s nothing quite so unseemly as the refusal to admit we were wrong, we delayed, we conducted business as usual when we were in the midst of the most appalling emergency in the history of humankind.

I find this common in well-meaning people and organizations. There becomes a bias towards inaction, where people with some skin in the game or who can get some personal gain from something DO act. In some organizations, acting on something is almost shunned – as if it is dirty, common work where the thinking and talking is higher. I think these people are also somewhat afraid of acting because every time you act, you can be critisized. I’ve really appreciated working with entrepreneurs and start-ups lately because they know they HAVE to act or die. It deeply saddens me that even in the face of AIDS, an organization like the UN couldn’t even muster up the courage to be more responsive.

Human Locator

Picture_2Just found this new technology that allows people to interact with advertising called Human Locator from a company called Freeset. The system does two things. First, it allows people to interact with advertising – such as making waves ripple as they walk by for example. Second, it provides the advertisers with measurable viewer data.

Human Locator brings the interactivity of the Internet to real-world environments.

They say. Scary.

One answer on their FAQ that was relieving:

7. Can it differentiate men from  women?
      No. There are privacy concerns with that type of tracking and consumer privacy has always been important to us at Freeset.

Touching Entrepreneurship Story

So – I have been in business for a month now and one thing I have noticed is the lack of detachment because it is mine. Running a budget for a large corporation is very different from running your own budget from your own pocket. Doing a project on behalf of someone else’s brand is different from doing it in your own name. Your heart is more in it.

I read this great story in the book How She Does It and thought it was inspirational for entrepreneurs. It is a story about entrepreneur Andre Guglielmo who was raised by deaf-mute grandparents and upon seeing the high unemployment rate in the deaf community (80%) she decided to start the marketing company Diversity Partners. It ended up to be the first for-profit corporation in America for people with disabilities. Here is the story* of  her first deal:

In 1996, I got a meeting with American Express, and I knew nothing about walking into corporate America. And I went into my closet: No business clothes. And I had a babysitter coming and you know what that’s like – of course, the babysitter never showed up. So I got myself together in a mismatching outfit with a two-year-old in tow. It was the most embarrassing moment of my life. Ten men, with a two-year-old, wearing not exactly a New York City business outfit.

My two-year-old was going in and out of the table until this one man put the two-year-old in his lap and gave him a yellow pad; the kid scribbled through the rest of my presentation. If I met that man today, I’d buy him a steak dinner. I was able to get the first big sale for my company. It was for $20,000 worth of mouse pads. I didn’t even know what a mouse pad was and kept wondering why Amex had such trouble with mice. But I just said yes. I’d figure it out. Nowadays we get sales of $2 million, but that one was so important.

*P 134-135 How She Does it | Margaret Heffernan

Finally – Some Great Female Characters

Normal_strangerthanfiction_trailer0Rocketscience1thumbnail Movies leave something to be desired when it comes to great female characters. If it isn’t a chick-flick they are relegated to being side-kicks, objects of desire or ones to save, or if they are strong – they are very sexualized. Mostly, the women in movies do not resemble the women we know and love in the least.

But – a couple of movies I have seen lately have changed that. The first is Stranger than Fiction‘s tax evading Ana Pascal played by Maggie Gyllenhaal. Although she is a love interest, she is one full of life and character. She refuses to pay her tax on principle, she is outspoken and rebellious and she has some great tattoos. In short – she is awesome. 

Another interesting female character I saw recently was Rocket Science‘s Ginny Ryerson played by Anna Kendrick. She is a fast-talking debate champion who will do anything to win. This fresh-faced girl is a departure from the way that teenage girls are usually portrayed in movies in so many ways: she is smart, not wearing revealing clothing, focused, talented and has some inner conflict. Wow.

Hopefully next time the producers will make these characters the stars of the movies… because already they shine.