Archive for July, 2007

Goodbye Desk! Hello Entrepreneurship!

Well – it is official – yesterday was my last day working for my major client, which means for the first time in my 10-year career that I am not working full-time or contract for a major corporation (the smallest place I have worked is 2,100 employees). I packed my personal stuff away and am moving the desk in my home office to some space I leased downtown (King and Spadina)… one employee (myself) so far.

Now, I am starting a Web Marketing consultancy called Convert Marketing which focuses on strategically using Web Marketing in a number of creative ways.  More information will follow as I build it (it will be a week or so). I am really excited about this new independent life.

To get inspiration, I am reading an excellent book right now called How She Does It by five-time CEO Margaret Heffernan. It is about the rise of women entrepreneurs. Between 1997 and 2006, privately held businesses owned by women grew at three times the rate of all American privately held firms. The book explores why so many women are starting their own companies. I find this comparison to immigrants fitting:

Women starting new businesses have something to prove. They may need to prove to themselves that the companies that undervalued them in the past were wrong. They may need to prove their idea is right or that they really can repay a personal loan. They may need to prove that their values, their instincts, and their natural ways of working are just as good and just as effective. It may be all those things. Such women have a lot of psychic skin in the game. In this respect, women entrepreneurs remind me of a new wave of immigrants: driven out of a land they found hostile, taking big risks in their determination to create a New World where they can succeed on their own terms. America was built by such pioneers and, today, its economy continues to be enriched by the fresh thinking of women who don’t accept defeat. *

Heffernan follows hundreds of female entrepreneurs and comments on their stories. Interestingly, when women start companies they tend to hire for diversity, unlike men:

Perhaps the greatest test of all of whether a culture is fair or not can be shown in its hiring. Men’s companies hire predominantly men. Women’ s businesses hire men and women equally. The same applies to their boards of directors: Women appoint men equally, while men favor themselves at a rate of three to one. This may be because, having been on the receiving end of discriminatory hiring, women are determined to not repeat the mistake. **

So – more women-owned companies are better for all women! Hopefully mine will be too. To the New World I go :) .

*Pg 10-11 of this edition
**Pg 80

Thoughts on Youth, Beauty and Truth

I have been thinking lately about aging and beauty. Yes, both men and women obsess about youth and beauty… and always have… but it is amazing how by chance beauty happens to be and how being young and beautiful doesn’t make sense. 

I am in my 30s now, and still get some attention. In fact, I was out on a date recently and some unknown drunk guy actually gave the guy I was with a high five. My date was pretty surprised by that, but to me, it was just the skirt, the heels and the guy was probably doing all kinds of crazy stuff that night – complimentary but no big deal. I’m just an average girl, made above average by dressing up for an evening out. And that night I definitely preferred to be with my kind and thoughtful date who liked me for me than the guy who was giving me the street attention.

So, I don’t have too many insecurities in that area… but still, in my 30s, I have noticed my guy friends’ and colleagues’ fascination with girls in their teens and early 20s and I have a strange nostalgia about that period in my life being over. 

Thinking back to my own experiences at 13-15, I was not at all pretty. Braces, zits, not much form to my body… nothing special whatsoever (so I thought at the time). I remember relying on sense of humor and conversation to make up for it, and even when my friends and I used to cross the Ontario/Quebec border at the too-young-age of 15 to go to the Hull bars, it was always my friends who were getting hit on while they treated me as though I was invisible.

Then suddenly somewhere between 15-16, everything happened at once and I became visible. The braces were gone, I got a new hair style, my zits cleared up I started to get some shape… and suddenly, everywhere I went there were guys whistling at me, wanting to talk to me and watching me. It was bizarre. I started to wear miniskirts (at times they looked like belts) and minishorts – increasing the phenomena. I knew I didn’t really ‘deserve’ to have this attention, it wasn’t an achievement like high marks in school… but it was interesting. I had no idea about the effect I was having on much older men. It was more of a fun thing for attention from guys my own age.

Things kept escalating. When I was about 20, there was one random marriage proposal from an older man I hardly knew and another guy in his late-20s who lived in his car for a few weeks hoping I would join him on a 6-week holiday. I also remember a guy in a BMW who used to follow me around the winter streets of Ottawa asking me to join him for a ride and dinner (which was tempting – you would understand if you have ever been in Ottawa in January).  The whole thing was so strange, and it didn’t really make sense.   

I was in some sort of center of attention, but I felt I didn’t deserve it. It was a very confusing part of my life – I had no idea what I was doing with myself, and I was not confident. I had difficulty in expressing myself verbally, so people would think I was unintelligent due to that and other stereotypes about young women, and it would frustrate me that people were not taking me seriously. I was also frustrated by being poor all the time, and for a long period I could only afford to make pea soup and rice for my dinners… but knew I could choose to go on a date and dine at one of the nicest restaurants in town. And yeah, sometimes I did choose to go out instead of stay in. 

So – back then I longed to be older… to be able to express myself and have my ideas heard, to have financial independence, to have my own car and place and to make some sort of impact. Little did I know that once I attained those things I would long to be younger again… and feel strangely nostalgic for that attention that didn’t make sense.

But loving youth is not something unique to our culture or new. I guess this is the truth about youth and beauty -  men continually long for younger women, older women long to be the younger women again, and younger women don’t really know what the heck is going on… until they get older.

Reducing is the Way to Go – Let’s Stop Using Plastic

My friend sent me this article the other day, which discusses a large area in the Pacific Ocean which is full of plastic:

It began with a line of plastic bags ghosting the surface, followed by
an ugly tangle of junk: nets and ropes and bottles, motor-oil jugs and
cracked bath toys, a mangled tarp. Tires. A traffic cone. Moore could
not believe his eyes. Out here in this desolate place, the water was a
stew of plastic crap. It was as though someone had taken the pristine
seascape of his youth and swapped it for a landfill.

It then discusses the fact that only 3-5% of plastics are recycled in any way, and that the vast majority of plastic that has been created still exists (other than the very small amount that is incinerated). At the end, the article makes a dire prediction:

“If you could fast-forward 10,000 years and do an archaeological
dig…you’d find a little line of plastic,” he told The Seattle Times
last April. “What happened to those people? Well, they ate their own
plastic and disrupted their genetic structure and weren’t able to
reproduce. They didn’t last very long because they killed themselves."

So – it is one of those articles that is very difficult to read… but denial just doesn’t do it for me. So – I have lately been trying to reduce my plastic use:

  • I got a reusable mug from Starbucks so I don’t have to keep using those plastic tops on the (decaf) lattes or the plastic frappuccino cups. It is a pain to clean it sometimes, but not a huge deal.
  • My friend bought me a cool little nylon bag that collapses into a smaller one, so I can carry it in my purse whenever I go shopping or just quickly pick something up from the store. This is really easy to use and is more durable and stylish than a plastic bag. Cities across the world, San Francisco being the first, have already banned plastic non-biodigradible bags.
  • I use one of those green bins when I pick up groceries in the car. Yeah, it is annoying to remember to put it in the back sometimes, but it is actually easier to carry stuff around this way.

So – overall, it takes being a teeny bit more responsible about things – but if I can contribute a bit less to the big pile of plastic in the sea, that is a good thing. 

Sharks and Fight, Flight or What?

IllustrationwtreefI got back from Costa Rica yesterday, and basically, Costa Rica is paradise. There is so much lushness and life. One day my sister and I were scuba diving at the bottom of the ocean, and the next day we were in a cloud forest, a special rain forest with a unique ecology since it is formed at the level of clouds. That is just how amazing it was.   

The highlight of the whole trip was the scuba diving. My sister was very afraid of seeing sharks, but after some persistance I convinced her to go, me knowing rationally that most sharks are not man-eaters and it is precious to see them given that they are becoming endangered species.

Our guide, who was a tall, slim, tanned, and cute Columbian spent most of the day flirting with us. He dubbed us "his beautiful girls" which was somehow very touching. We followed him under water, while he helped us with our gages and made sure that we were okay and didn’t get lost.

So – we were under water milling around in wonder, swimming with schools of fish, carefully examining the ocean floor for interesting finds and suddenly, we saw the shark. Even though I knew they wouldn’t hurt us… I was paralyzed by fear, and I suddenly could not breathe properly. At this point, the dominant model for human response to stress would predict either fight (which is not realistic in this case) or flight (which would not be possible, given my inexperience with the equipment). So… what happened? Neither.

After freezing for a while, I quickly swam up to the cute Columbian guide and held his hand tight… and I would not let go for a few minutes. After I got home I did some research on the Fight or Flight response, and found that there is actually another way of coping with stress which is Tend and Befriend. According to this theory, humans have a tendency to come together in difficult times, and helps them deal with stress by joining together as a group. So, the guide was temporarily irresistible, but a few minutes later… when I tried to let go and he kept holding on, somehow my tend and befriend impulse was already gone :P . My sister, who was officially afraid of sharks, was totally cool and had no stress response whatsoever.

On top of the sharks, we saw three seahorses,
some clown shrimp and a sea turtle. We could not believe the luck. We
were with some very experienced American divers that day, who had been
on hundreds of dives and had never seen those animals. So – I learned a lot about creatures while I was under the ocean in Costa Rica.

In Costa Rica – Week Off

I am in Costa Rica this week on holiday so will not be blogging (anyway, blogging in a bikini just seems wrong :P ). I’ll see you next week :) .

Mr. Picassohead

Picasso_logoA creative person I work with sent this to me today – it is a kind of Mr. Potatohead but for Picasso – go ahead and look.

Oh yes, I have wasted plenty-o-time tonight playing on this :) . Here is my rendition of Warm Soup. Enjoy.

So you think it is equal already hey?

Often when I am discussing feminism, people who argue against me say that the majority of inequality is in the past and in other countries (such as ones that practice purdah). Well, we may have had strides in the past, but there is some ways to go… look at the following stats from the excellent book Women Don’t Ask:

Women constitute:
98% of child care workers
82% of elementary school teachers
91% of nurses
99% of secretaries

Men constitute:
87.5% of the corporate officers of the 500 largest companies
90% of engineers
98% of construction workers
70% of financial managers*

In a study conducted in the 1990s, they calculated that for women and men to be equally distributed into similar types of jobs, 77% of women working today would need to change jobs. And more inequality:

In 2000, women owned 40% of all businesses in the United States (a total of 9.1 million female-owned businesses) but received only 2.3% of the available venture-capital dollars. **

I’m not trying to explore reasons or make judgments in this post, but the 99% of female secretaries vs. the 87.5% of male corporate officers stat alone tells us that there is still a lot of work to be done!

*All stats are from 2001 from pg. 72 of this edition of Women Don’t Ask
**pg 62

The Opposite of Labels – Bringing Things to Life

We need labels because we need to simplify things in order to make sense of them. But, I find often-times gets in the way of communication since it over-simplifies it. Like – a friend says his new girlfriend is great – but surely she is not great 100% of the time. Likely she has something wrong with her – like ugly feet or is late sometimes.

So – what the friend means is that she is mostly great or usually great, but since qualifiers get exhausting, we just simplify the whole pile of experiences and impressions into one word – great. Ah well, good enough we think. The same thing goes for the negative.

And, I think that most people that sit down and write seriously struggle with the simplifying aspect of words. But, dwelling on things and expressing them creatively can have the opposite and value-creating effect. Eckhart Tolle in A New Earth says this on expanding beyond labels:

This is what great artists sense and succeed in conveying in their art. Van Gogh didn’t say "That’s just an old chair." He looked, and looked and looked. Then he sat in front of a canvas and took up the brush. The chair itself would have sold for the equivalent of a few dollars. The painting of that same chair today would fetch in excess of $25 million.*

So – the expression of something has far more value than the thing itself after some skilled contemplation from the right person. I find this very interesting.


*Pg 26 of this edition

BBC – The Best Place on Earth?

I am in BC right now – and noticed that they changed the license plates from "Beautiful British Columbia" or BBC to "The Best Place on Earth". Isn’t this a bit egotistical? Just like a beautiful woman seems no longer beautiful after she says she is beautiful, I think that BC could use a great deal more modesty. Yeah, the ocean views are nice – and yeah, the mountains are great. But the back road near the airport I went running on this morning was pretty ugly… and the bad areas in Vancouver are way scarier than anything in Fair Toronto. Get over yourself BC – there are lots of great places on earth!

Seattle and Canadian Pride

My best friend and I are in Seattle for the weekend – a spontaneous thing that occurred after we realized that we both didn’t have any plans for the weekend and we both wanted to get out of our respective cities (she is from Vancouver and I am from Toronto).

The first thing we noticed was how forward American men are compared to Canadian ones. Where we come from you go out to a crowded club but still have a quiet night since Canadian guys tend to give you space and wait for you to approach them. In Seattle though, we were getting approached by dozens of guys – it seemed like almost every 10 minutes someone was talking to us. It was fun and we really liked the boldness of American men.

Another thing we noticed was all of the other Canadians that were there – coincidentally, the Toronto Blue Jays were playing the Seattle Mariners last night. Canadians were there waving their giant flags, singing the national anthem at the top of their lungs and saying "Canada says hello" to passers-by. I realized that Americans would never come to a Canadian city, wave the stars and stripes and say "America says hello". Funny that us Canadians are forward in that way, if not in all ways :) .