The New Prime Time – 9 to 5

I saw this quote on Marketing Sherpa today regarding the evolution of the web vs. traditional media. It is extra-good for those of us who are in B-to-B and it is extra-extra good for those of us in software – yeah!

It’s worth noting that television marketing is being usurped by the Internet as we speak. Yep, the new primetime is 9-5 and encompasses URLs, not remote controls.

This should be more fun than an amusement park for B-to-B marketers. As one example, software professionals — who often belong to online communities and have company purchasing-decision authority — are ripe for offers.

2007
04/30
POSTED BY
Stefanie
CATEGORY
Web Marketing
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  1. interesting!

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I’m On the Run from the Killer B’s

B for Belief. B for Belonging. The B's that lead to most of the killing in the world. If you don't Belong among us, then you're our inferior, our enemy, or both. And you can't Belong among us if you don't Believe what we Believe. Maybe not even then, but it certainly helps. Our religion, our party, our tribe, our town, our school, our race. Believe. Belong. Behave. Or Be Damned.

Tom Robbins

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