Archive for January, 2007

The Blog Mob

In a December Wall Street Journal piece, Journalist Joseph Rago takes a pot shot at bloggers, saying that everything we do is simply a derivative of what the mainstream media does:

The blogs are not as significant as their self-endeared curators would like to think. Journalism requires journalists, who are at least fitfully confronting the digital age. The bloggers, for their part, produce minimal reportage. Instead, they ride along with the MSM like remora fish on the bellies of sharks, picking at the scraps.

I understand what he is saying. Yet, in order to get traffic and interest in their sites, most bloggers know that writing on current events, rather than individual events is most effective. In my experience, the more I talk about current events, famous people or books, the more I get Googled and the more subscribers I get.

You can see here for example, that Chris Brogen from Lifehack  says that the best way to rank well is to be connected to other sites. You can also see here, a complaint that some bloggers set conversations, and others write based on those topics. I suspect that this has something to do with promoting blogs through linkbacks to and comments on other blogs. So, perhaps in order to survive in the early days and get our words read, like the remora fish bloggers have to grab onto those sharks – whether we want to or not.

5 Tips on Writing Titles for E-mails and Web Pages

1. Use a Title with a Number:   "5 Best Stock Tips for 2007", "3 Ways to Improve your Exercise Routine" – these titles pull traffic better than something like "Stock Advice". Maybe it is because users like to scan short bites of material rather than long essays. Perhaps they think that they can improve their odds of getting something out of the article if there are more tips. Regardless, add a title with a number to your site or newsletter and you should see a lift in clickthrus.

2. Be Direct: For example, “How to Present Effectively” pulls better than the ambiguous “How to Get More Done”. When people are scanning your site or newsletter, certain titles will jump out at them based on their interests or what is currently going on in their lives. Overall, a specific and direct title is more successful than a general and ambiguous one.

3. Be Current: If you are talking about a catchy subject that is popular (eg. The Starfish and the Spider) use it in the title so that your site or newsletter looks up to date.

4. Be Useful: Titles that look helpful with phrases such as “How to”, “Make Better” “Tips on” pull well. People click on them because they think they can immediately benefit from reading the article.

5. Be Predictable: Include product and service names of what your company is typically associated with. You may have a different strategy coming, or you may want to make a drab product seem more exciting by sprucing up the title, but this is not effective. The web is a big place so if people are on your little piece of it, they want to see specific information on what you offer.

If you are looking for more information on this kind of stuff – check out Marketing Sherpa.

More than Derivative Success for Women

I was perusing around the bookstore last night and saw that Dr. Phil’s wife, Robin Mcgraw has a book out called Inside My Heart. I picked it up, read the back, and saw that it mentioned her husband quite a few times for example:

She shares with you the life-changing moments of her childhood years, dating and marrying Dr. Phil McGraw, raising two sons, and asserting herself as a woman in a man’s world to show you that you have the power to make choices in your life.

Does Dr. Phil have "dating and marrying Robin" as a key point on the back of his books? No. I sincerely doubt that Robin would be on the New York Times Bestsellers if it wasn’t for her husband’s career. So – there it is. Dr. Phil is a famous psychologist and author with several books, and Robin is a mini-version of that success with one book.

There is also Heather Reisman, the CEO of Chapters/Indigo, which is a beloved book chain here in Canada. She is married to businessman Gerald Schwartz, Chair and CEO of Onex Corporation. If it wasn’t for Gerald buying out Chapters a few years ago, it is doubtful that Heather would be where she is today. Meanwhile, she is trumpeted as one of the great Canadian women in business. But really, she is just a derivative of her husband’s success… she is his sidekick, his "buddy".

I am not saying that these women are not hard-workers or that they are not talented. I just think that they would not be where they are without their husband’s successes… so Robin for example, is the "first wife" of pop-psychology rather than standing on her own.

This phenomenon is portrayed in too many movies to mention – where the men are the main characters, and the woman is a smaller sidekick/love-interest. In fact, I read somewhere that one reason why women in movies are so small, skinny and usually play supporting roles is because they are seen as "a buddy" to the man, and not stealing the spotlight from him by being stronger or smarter. What kind of role-model is this for young women? 

The great news is… there are many more role models – great women who do not have derivative success. They  are strong unto themselves… and an inspiration to women everywhere. I believe that these are the ones that should be celebrated and held up as examples. Some that inspire me are: Xerox CEO Anne Mulcahy, Joni Mitchell (for writing her own songs and inspiring tons of musicians), Oprah Winfrey, Martha Stewart, Ani DiFranco, Madonna, my sister Lara, my friend Lori in Vancouver etc. These are just the ones I can think of this morning. They crashed up against the world’s challenges and came out on top, instead of needing to ride on the coat-tails of a man… or needing to be smaller, skinnier and in a supporting role. They are happy to steal the spotlight.

That being said, 99% of CEOs are still men and 90% of Receptionists and Admin Assistants are still women, representing the top and bottom of the corporate ladder. So it’s not saying that "if only these women tried harder, they could be Oprahs too". It is also not saying that they are inherently not capable. So… what is it saying?

What Are You Optimistic About?

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I got this link sent to me from The World Question Center. This year’s question is "What Are You Optimistic About". They put the question out to the scientific community and they got 160 Answers. Here is how they describe it:

The 160 responses to this year’s Edge Question span topics such as string theory, intelligence, population growth, cancer, climate and much much more. Contributing their optimistic visions are a who’s who of interesting and important world-class thinkers.

Topics include "The Evaporation of the Powerful Mystique of Religion" and "The End of ISMs". There is a mix of celebrities such as Steven Pinker from Harvard University and others who are not well-known outside of their field. 

This site is interesting, but from a usability perspective it stinks. There is not an easy way to navigate through the different responses other than the mysterious number system at the top, especially if you are looking for something specific. For example, if you are only interested in Physics, there should be a way to find only responses on that. Also, I think it is a bit disorienting for first-time users to wade through all of the press articles at the top of the answers.

That being said, the site has a lot of great insights, and really helps brighten my day when I need that sort of thing (like right now). 

Every Outcome is Good

It is impossible to predict the future. In career, love and family life, you can open yourself up to the possibility for success, but you cannot guarantee the outcome. I was talking to Steve (the guy I have been dating since October) about this the other night over dinner… He said that no matter what the outcome is, it is good. Although the idea is not that original, sometimes hearing the right thing at the right time really makes it click.

For example, I can only have a great business idea and promote it to the extent that it has the possibility of success – but I can’t guarantee it will thrive. If it doesn’t succeed, that outcome is fine; I can learn from that experience and move on or I can modify my strategy. I can only help my friend who is having a difficult time in her relationship so she has the possibility of working it out – but I can’t make it work for her (even though it is so hard for me to see her in pain). If it doesn’t work out for her that outcome is fine; I can still listen to her and help her so that she has the possibility of moving on.

This way of thinking helps takes the fear out of reaching for our goals. I think that most of us can’t imagine life without that special relationship/job/possession/habit. But in truth even if we lose those things, we will still be ourselves, and somehow we will find a way to be fine. I think that this is a good mix of optimism and realism. It helps me stay positive while pursuing my wishes and dreams at the same time as realistically assessing and overcoming obstacles.

How to Live Longer

My friend and I were eating at Fresh last night on Yonge and Spadina and then walked over to the Starbucks in Yorkville. I brought along my MacLean’s Magazine to read on the subway and I showed her the cover story featuring Michael Rae (Rogers Media has opted not to put all of their content on line so I am linking to a search.) We stretched the magazine across the chairs and read the article avidly.

The story? Michael, who is six feet tall and weighs 115 lbs, is trying to live to 110 by reducing his calorie intake dramatically. He follows a strict regimen called the Calorie Restriction (CR) diet – he has been following it for almost nine years. He says that the more you reduce your calories, the more you increase your lifespan. For example, if you reduce your calories by 10%, you will get a 10% increase in average maximum lifespan. According to the article, studies spanning 70 years have shown that rats, mice, fish, yeast and rhesus monkeys have shown up to a 50% increase in life-spans from dramatic reductions in calories. So why not try it on humans?

My friend and I looked at the gaunt pictures of Michael – he looks like an anorexic person. She used to be in Social Work and thinks that he has a condition similar to anorexia, where instead of obsessing about being beautiful, he is obsessing over not dying. He is letting a fear dictate what he does with large amount of his hours on earth. I wondered… if you are living such a restrictive life, are you truly living life to the fullest? If you spend all of your life delaying the immediate gratification of food – are you really living? What happened to being in the moment?

Another article about increasing life-span was posted on the New York Times earlier this week called The Surprising Secret to a Long Life: Stay in School. They found that staying in school for a longer period of time increases your lifespan. One economist concluded that going to school for one more year could increase your life-span by one-and-a-half years. James Smith, a health economist at RAND says that the education piece teaches you to delay gratification:

“Most of adherence is unpleasant,” Dr. Smith says. “You have to be willing to do something that is not pleasant now and you have to stay with it and think about the future.”

He deplores the dictums to live in the moment or to live for today. That advice, Dr. Smith says, is “the worst thing for your health.”

Wow. Like Michael, James seems to think that longevity is all about not being happy today. What about the geeky folks who like getting educated? What about the people who enroll in endless degrees to avoid the real world? Is it still delaying gratification in that case? Fortunately, according to the article other important factors to a long life are: wealth, health and nutrition in early life and a strong social network. Some of those actually seem enjoyable. To me there is definitely a balance between being as healthy as possible and living a happy life in the moment.

If there is such a thing as "winning" in life, I don’t think that it is scored by living to 110 compared to 86.   

Charisma and Leadership – Not “The Apprentice”

I read somewhere that the key to charisma is not to be more interesting than everyone else or to have the best stories. No… it is about making the other person feel special. It is exactly the opposite of conventional theory…. putting someone else before you in order to make you look good is counter-intuitive but it works.

During my MBA we studied survey by Kouzes and Posner which asked followers what the characteristics were that they most admired in a leader. The results came out as:

  • Honesty
  • Inspiring
  • Forward-looking
  • Competent
  • Fair Minded
  • Supportive

The lowest-ranking characteristics of a leader were:

  • Independent
  • Self-centered
  • Loyal
  • Ambitious
  • Determined
  • Mature

In looking at the list, all of the ambitious, determined and self-centered behavior a la Donald Trump The Apprentice does not build the best leader. We replicated this study in our class, and we came out with a very similar list. Basically, people want their leaders to satisfy their needs, such as inspiring them, supporting them or being fair in times of conflict. Independence, ambition, and determination may be the individual characteristics that advance an individual to leadership, but ultimately being a great leader stems from satisfying the follower’s needs. In other words, what drives us as individuals is not what our followers are looking for in a leader.

I find this theory very practical and applicable. I also like the idea of a new generation of leaders who drive to inspire instead of going after their own self-centered goals. Yes, I know this may not be a realistic scenario based on how most people become leaders, but it is nice, shiny ideal to strive for.

The Art of Business

A lot of us choose  professions such as design, writing, marketing and entrepreneurship because we are creative. We want to use that creativity to express ourselves and somehow help the world. But somewhere along the way in our careers we get distracted with the need for survival or the ambition to win and we lose sight of the big picture. Isn’t it all about creating and helping? How did it become all about moving up the hierarchy, playing it safe, settling the score with a colleague or trying to look good?

I got this article, The Art of Business from Creative Pro sent to me yesterday and I think it is offers some excellent tips on how to bring art back into your life.

I like the way that it focuses on the need to look internally, such as developing a one-year plan, but it also discusses external things such as teaching or using your talents for non-profits. It doesn’t suggest making dramatic moves or  even going to therapy…  it just offers practical advice on how to enrich the creative side of your life.

A Good Project Manager Has Hands, Ears and a Heart

Many managers want to just have eyes, brains and a mouth – they want to examine the problem, recommend a solution and magically transform their vision into reality with no work. Then they want to talk about how successful their project was to anyone who will listen. Maybe we all want that, but the best managers know better. They have hands, ears and a heart. They jump in and work along-side everyone else when necessary, they listen to those around them, and they have passion for the projects that they are working on. I am not saying this theoretically, I am saying this as a practitioner – I have been a project manager for 6 years and managed dozens of creative and technical initiatives for companies large and small.

Hands – Pitch in when Necessary

The worst project managers sit on the sidelines and call only when they need something… last minute. They think that managing is not actually doing, but instead it is only sitting in the stands, watching and critiquing. When things go wrong, they look for someone to blame instead of taking action to solve the problem. I had an American manager like this – he needed to control me but did not really understand what I was doing. As a result, every time we met he made dramatic decisions so none of my traffic acquisition strategies had time to work. Each time they were getting off the ground – he wanted to try something else.  Managers like this tend to make sweeping decisions that cause a lot of work for the people below them since they are unfamiliar with the project or they don’t really care.

Project Management is never hands-free. There is the work of setting up schedules, of adjusting them when necessary and of making sure that you have the right people working on the right things. There is the responsibility of meeting with people regularly (not necessarily round-table or formal, but having the conversation) to make sure everything is on track and nothing unexpected has come up.

Ears – Listen to Those Around You

A good manager listens to the people around them, no matter what level they may be. I worked with a manager who was not very sure of herself when it came to the technical side of her projects. As a result, she saw any question as a challenge to her abilities and stubbornly resisted input. As a result, her projects turned out to be much more rudimentary than if she simply listened to her technical team.

Listening is valuable because it helps you avoid mistakes and get creative input. It is not being ordered around. Let’s face it – the people working on the project have a vested interest in making their own lives as easy as possible so their suggestions could come only from self-interest. Instead of taking orders, it is sitting back like a judge and taking in all of the points of view as a way to gather evidence – then reaching your own conclusion based on a certain criteria.

Heart – Passion for What You Are Doing

First of all, if you have someone who is talented on your team – tell them that they are great at every opportunity. This is especially good for creatives (such as writers or designers) because giving them credit makes them more comfortable to take more creative risks. Don’t fake it when they are not since you don’t want an untalented person to take risks. If you are stuck with them be polite. If you have the freedom to find someone else, do that.

Being genuinely passionate about your projects is a huge motivating force. It makes it more fun for people to work with you and they won’t avoid your calls as much. I have always been a manager with a lot of passion – both with enthusiasm and frustration… until now. Lately I have been less inspired. I have less strategic and creative input into my projects and a lot of the work is simply making local copies of something someone else already implemented. Also I am managed rather closely by my direct report. These are all things that take the heart out of a manager – so if you are working with a project manager temporarily without passion – don’t blame them! Maybe it isn’t their fault. Passion is something difficult to maintain and it has to come from a genuine place. To resolve it, I am focusing my energy on the one project that is exciting, and potentially impactful – and maybe success there will allow me to do the more fulfilling projects that I am interested in.

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S-P-A – Three Letters Better than B-A-R

Img_05691 My sister and I went to a spa called the Pillar and Post in Niagara-on-the-Lake to celebrate New Years. Normally for this holiday I go out to an overpriced bar, dress in something tight with matching uncomfortable shoes, get drunk then feel like shit the next day. This time we hung out for 24 hours in soft white robes, were massaged by two handsome men and felt replenished and revived the next day.

We have been stressed lately – she works as a school psychologist up in Barrie and has three kids ages 5,7 and 9. I am a Marketing Manager in Toronto with my own worries – such as a break-up from a two-year relationship and a recent job-change. My sister showed up at my place late, and we argued about whether or not we should pick up tea and coffee and we argued about directions. But somehow, we got to the spa on time for our first massage appointment and even got to check in to our rooms first.

We went to the spa past the pool, changed into our clean, white robes and went into a kind of lounge where about ten other people were sitting and sipping tea in their robes as well. They were all lolling around on the comfortable pillow-filled couches as if it was their own bedrooms. It was a bit disconcerting to know that they were all naked under the robes (especially since seeing some of them naked would not be a pretty sight) but we tried not to think of it.

My masseuse was a handsome, red-haired ex-welder. Being "good with his hands" he preferred to use his skill on the human body rather than on metal parts. I tugged on my robe and said fleetingly "okay – I guess I will take this off then" with a laugh and he said "it’s not like that!" in a bit of a panicked way. He walked out the door and instructed me to take off the robe and cover myself with a blanket. I’ve never had a massage like that before – but I felt so wonderful after that it was difficult for me to walk. My friend says that having a massage therapeutic, and is as healthy as eating a piece of broccoli (and much more pleasurable).

Afterwards, my sister and I went to the room and caught up on each other’s lives for a few hours until our manicures. I’ve never had a manicure before in my life since it seemed like a high-maintenance-woman thing to do – but hey – we were in the spa so why not try. The two manicurists seemed like best friends, and my sister and I are as well. All four of us talked, shared crazy stories from our lives laughed a lot and voila… an hour and a half later my sister and I had gorgeous French-Manicured nails .

For dinner we got room-service so we could continue being in our robes, ate it by the fireplace in our room and ordered a movie. By 10:00 pm I looked over at my sister and she was sleeping with her glasses clutched in her hand. The next morning she said that she had never fallen asleep in a movie before – so she was just that incredibly relaxed! Neither of us really cares about the midnight-counting down thing – so we were fine with both being asleep at midnight.

The next day we went to the outdoor hot springs and I did some laps in the pool until it was time to go. We both had small scratches on our French Manicures by the time we left – but who wants perfection. We were relaxed, happy and ready to take on all of the stress that was surely soon coming back at us upon our return home. That night I went to The Drake with a friend and saw all of the hung-over New Years day people scuttling around with their heads turned down denoting that they feel like shit – I remember so many of those for me. Right now it feels much better to de-stress and strengthen instead.