My Seamless End-to-End Solution is Better than your Seamless End-to-End Solution
Jargon – annoying isn’t it? Frequently, the people who use it are ones who want to appear smarter than others through using words that they don’t understand. It is also used by people who don’t really understand what is going on, so they repeat words that others have used before instead of communicating their own point. This runs counter to the whole point of communication – it should be inclusive, not made for only a specific group to understand. After all, communication should seek to elucidate, not complicate.
Excess Voice, a copy writing newsletter I subscribe to, created this hilarious Business Jargon Copy Contest where they asked readers to submit their funniest obfuscating jargon and put the winners on mugs. Here are some of the funniest entries, enjoy:
Shift my paradigm before I’ve had my morning coffee and I’ll core your competencies.
Our alliance stands alone in demonstrating the extensivity of integrated partnerships with other collaboratives.
You can take your bleeping paradigm to the next level and drop-kick it from 30,000 feet, pal.
We need consensus on the agenda ASAP — and I’m talking COB — or we’re DOA. Got that?
We appear to have begun an upstream shift while simultaneously experiencing a paddle deficiency.
Next time you are sitting in a meeting and hearing stuff like this, hopefully it will make you smile… and don’t worry if you don’t understand… the person using it might not understand what he is saying either.
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